The Vinyl Map

Record Stores / Wisconsin / Milwaukee

The Deep Groove

Record Store & Bar

A vinyl listening lounge and cafe on Brady Street in a former 1875 tavern building, pairing hundreds of spinnable records and a used-vinyl boutique with coffee by day and cocktails by night, plus live jazz and blues programming.

1200 E Brady St
Milwaukee, WI 53202

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Verified · July 2026

The Deep Groove — Provenance

  • Urban Milwaukee (Announces the vinyl listening lounge and cafe from Todd Dunsirn and Kim Forbeck at 1200 E. Brady St., record sales and jazz/international programming) July 2024
  • TMJ4 (Covers the January 15 soft opening, Thu-Sun hours during soft launch, hundreds of playable records and separate used-record room) January 2025
  • Shepherd Express (Recent (March 2026) profile confirming the venue is operating as a coffee-and-cocktail hybrid with vinyl records and high-end audio equipment throughout) March 2026

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